Privacy policy
Effective Date: September 16, 2024
Last Updated: March 21, 2026
Last Updated: March 21, 2026
“We updated our Privacy Policy to clarify our SMS/text messaging practices.”
1. Introduction
Welcome to SMAHL Hockey (“we,” “our,” or “us”). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [smahlhockey.com], use our services, or interact with us.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
Welcome to SMAHL Hockey (“we,” “our,” or “us”). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [smahlhockey.com], use our services, or interact with us.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Personal Information You Provide
We collect information you voluntarily provide to us, including:
2.1 Personal Information You Provide
We collect information you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, mailing address
- Account Information: Username, password (encrypted), account preferences
- Order Information: Billing and shipping addresses, payment method details
- Communication Data: Messages you send us, survey responses, feedback
- Marketing Preferences: Email subscription choices, SMS consent preferences, and communication preferences
2.2 Information About Your Children
When you provide information about your children for product customization or age-appropriate recommendations:
When you provide information about your children for product customization or age-appropriate recommendations:
- Child’s age range (not specific birthdate)
- Hockey skill level
- Handedness preference (left/right handed stick)
- General interests related to hockey training
We do not knowingly collect personal information directly from children under 13.
2.3 Automatically Collected Information
When you visit our website, we may automatically collect:
2.3 Automatically Collected Information
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, referring websites
- Location Data: General geographic location based on IP address (country/province level)
- Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
3. How We Use Your Information
We use your information for the following purposes:
3.1 Service Provision
We use your information for the following purposes:
3.1 Service Provision
- Process and fulfill orders
- Manage your account and preferences
- Provide customer support
- Send order confirmations and shipping updates
- Facilitate returns and exchanges
3.2 Communication
- Send marketing emails and promotional offers (with your consent)
- Send SMS/text messages related to your inquiry, orders, and promotions (with your consent where required)
- Notify you about product updates and new releases
- Respond to your inquiries and feedback
- Send important service announcements
3.3 Business Operations
- Analyze website usage and improve user experience
- Conduct market research and product development
- Prevent fraud and enhance security
- Comply with legal obligations
- Manage our business operations
3.4 Marketing and Advertising
- Personalize your shopping experience
- Show targeted advertisements
- Measure advertising effectiveness
- Build customer profiles for marketing purposes (anonymized when possible)
3.5 SMS / Text Messaging Communications
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SMS Consent: By providing your phone number, you agree to receive SMS messages from SMAHL Hockey related to your inquiry, orders, and promotions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.
We do not sell, rent, or share your SMS opt-in data with third parties for marketing purposes. We may share your phone number with service providers who assist us in delivering SMS messages on our behalf.
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 Service Providers
We work with third-party companies that help us operate our business:
We may share your information in the following circumstances:
4.1 Service Providers
We work with third-party companies that help us operate our business:
- Payment Processors: To process transactions securely
- Shipping Companies: To fulfill and deliver orders
- Email Service Providers: To send marketing and transactional emails
- Analytics Providers: To understand website usage and improve our services
- Customer Support Tools: To provide efficient customer service
- SMS Service Providers: To deliver text message communications
4.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4.3 Legal Requirements
We may disclose your information when required by law or to:
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
4.4 With Your Consent
We may share information for other purposes with your explicit consent.
We do not sell your personal information to third parties for their marketing purposes.5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
We may share information for other purposes with your explicit consent.
We do not sell your personal information to third parties for their marketing purposes.5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to personalize ads and measure campaign effectiveness
- Preference Cookies: Remember your settings and preferences
5.2 Managing Cookies
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
5.3 Third-Party Tracking
We use services like Google Analytics, Facebook Pixel, and other tracking technologies. These services have their own privacy policies governing their use of your information.6. Data Security
We implement appropriate security measures to protect your information:
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
5.3 Third-Party Tracking
We use services like Google Analytics, Facebook Pixel, and other tracking technologies. These services have their own privacy policies governing their use of your information.6. Data Security
We implement appropriate security measures to protect your information:
- Encryption: Sensitive data is encrypted in transit and at rest
- Secure Servers: We use secure hosting environments
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Monitoring: Ongoing security assessments and monitoring
- Payment Security: PCI DSS compliant payment processing
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
7.1 Access and Portability
Depending on your location, you may have certain rights regarding your personal information:
7.1 Access and Portability
- Request access to your personal information
- Receive a copy of your data in a portable format
7.2 Correction and Updates
- Correct inaccurate information
- Update your account information at any time
7.3 Deletion
- Request deletion of your personal information
- Close your account (subject to legal retention requirements)
7.4 Marketing Communications
- Unsubscribe from marketing emails using the link in any email
- Update your communication preferences in your account settings
- Contact us to opt out of other marketing communications
7.5 Cookies and Tracking
- Manage cookie preferences through browser settings
- Opt out of targeted advertising through industry tools
To exercise your rights, contact us at [privacy@smahlhockey.com]8. International Data Transfers
SMAHL Hockey is based in Canada. If you are located outside of Canada, please note that your information may be transferred to and processed in Canada or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.9. Data Retention
We retain your information for as long as necessary to:
SMAHL Hockey is based in Canada. If you are located outside of Canada, please note that your information may be transferred to and processed in Canada or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.9. Data Retention
We retain your information for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
General Retention Periods:
- Account information: Until account deletion plus 3 years for legal purposes
- Order information: 7 years for tax and legal compliance
- Marketing data: Until you unsubscribe plus 2 years for suppression purposes
- Website analytics: 26 months (Google Analytics default)
10. Children’s Privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.11. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes:
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.11. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes:
- We will post the new policy on this page
- We will update the “Last Updated” date
- For significant changes, we may notify you by email or prominent website notice
- Your continued use of our services after changes constitutes acceptance
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information:
SMAHL Hockey Privacy Team
Email: privacy@smahlhockey.com
Response Time: We aim to respond to privacy inquiries within 30 days.14. Provincial Privacy Rights
14.1 For Canadian Residents
Under Canadian privacy legislation (PIPEDA), you have specific rights regarding your personal information. This includes the right to access, correct, and withdraw consent for the use of your personal information.
14.2 For Quebec Residents
Under Quebec’s Privacy Act, you have additional rights regarding your personal information, including enhanced consent requirements and data portability rights.
14.3 For Other Jurisdictions
If you reside in a jurisdiction with specific privacy laws (such as GDPR for EU residents), those rights apply in addition to what’s outlined in this policy.This Privacy Policy is designed to be comprehensive and compliant with Canadian privacy laws while remaining clear and accessible to our customers.
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information:
SMAHL Hockey Privacy Team
Email: privacy@smahlhockey.com
Response Time: We aim to respond to privacy inquiries within 30 days.14. Provincial Privacy Rights
14.1 For Canadian Residents
Under Canadian privacy legislation (PIPEDA), you have specific rights regarding your personal information. This includes the right to access, correct, and withdraw consent for the use of your personal information.
14.2 For Quebec Residents
Under Quebec’s Privacy Act, you have additional rights regarding your personal information, including enhanced consent requirements and data portability rights.
14.3 For Other Jurisdictions
If you reside in a jurisdiction with specific privacy laws (such as GDPR for EU residents), those rights apply in addition to what’s outlined in this policy.This Privacy Policy is designed to be comprehensive and compliant with Canadian privacy laws while remaining clear and accessible to our customers.
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